black desert resort

600 acres of scenic desert landscape puts theremarkable
within reach in Ivins,Utah.

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Building a food and beverage experience that is as captivating as the black lava flow that surrounds the resort.
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Dining meant to delight.

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The expanse of Black Desert Resort is rivaled only by the terrain that encompasses it. With over 800 rooms and more than nine food and beverage destinations, we took a comprehensive approach to the brand development for the coffee bar, restaurants, and bars, to ensure that each dining experience was both differentiated and aligned with the Black Desert Resort brand.
Services
  • Food & Beverage Outlet

  • Brand Development

We developed the logo and visual identity for all nine of Black Desert Resort’s food and beverage outlets, considering both their brand promise to deliver remarkable within reach and the unique menu, setting, and experience of each outlet.

outlets

Lava Love Coffee Bar

You can feel the lava love at Black Desert Resort. The phrase originated on the golf course, the phrase chanted like a prayer for a good bounce on a bad swing. The coffee shop embraces this tagline, bringing lava love to all guests, golfers and non-golfers alike. The heart in the O reminiscent of a perfectly poured latte and the brand pattern an homage to the iconic bounce of a golf ball of the black lava rock. 
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Flo Lobby Bar

Inspired by the flow of lava, the lobby bar at Black Desert Resort is meant to capture the energy and movement of the guests. Casual, yet refined, the bold logotype and flowing pattern balance the characteristics of the lava flow, bringing warmth and sophistication to the lobby.
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Basalt

Black Desert Resort’s high-end steak and seafood restaurant, Basalt, draws inspiration from the surrounding black lava flows to welcome guests to a rich, elemental atmosphere. The brand’s materiality, color palette, and signature pattern embrace the depth and richness of the lava and the cuisine.
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Oasis

Finding the Oasis at Black Desert Resort is like discovering a mirage in the desert. Surrounded by untouched lava flows, native flora and indigenous fauna, where footpath and cart paths converge, this bar, grille, and rooftop terrace offers unbeatable views and easy-to-eat bites. The logo, inspired by a mirage, and brand color palette blend seamlessly with the surrounding landscape, to add to the lore of Oasis as Black Desert’s best kept secret.
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Club 73

Named to commemorate Black Desert as course designer Tom Weiskopf’s 73rd and final course, Club73 honors his passion for the game, bold style, and vibrant spirit. From the circular device paying homage to the swing of a club and the color palette mirroring the greens on display from the bar, this brand is meant to feel like a familiar golf hang out.
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Latitude

Designed to be an escape from the everyday, Latitude is all about the view. The sightline accentuated in the restaurant’s logo, and color palette emphasizing the waterfalls that surround the establishment.
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20th Hole

Black Desert Resort’s 14,000 square foot sports bar is the central hub for golf at the resort. Fun, social, and inviting, the brand identity mirrors the industrial interior design, with pops of color to bring vibrancy and a welcoming spirit.
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client
  • Black Desert Resort
Branding Partners
BELLHOP COLLECTIVE
  • Caroline Rice, Strategy
    Kiley Del Valle, Design
    Ellen Mihalovich, Design