A Connected Approach to Wellness

An interview with Molly Craig, Wellness Supervisor at Auberge Resort’s The Lodge at Blue Sky on creating a brand-aligned and impactful wellness program.

The wellness offerings of hotels and resorts are an important part of the guest experience and can influence their decision of where to stay. Wellness tourism is predicted to grow an average of 21% each year through 2025 and at least 40% of business travelers stick to their wellness routines while traveling. Gone are the days when a small, poorly lit, subterranean room with a few outdated treadmills and set of dumbbells would suffice. At the same time though, you don’t have to have a fully-equipped Crossfit gym or full service spa to meet the wellness needs of guests. The key to creating a wellness experience that resonates is twofold:

  1. Understand your guest and what their wellness needs will be while they’re staying with you
  2. Lean into your brand identity to determine how you can satisfy the needs of your guests through
your unique brand lens

The Lodge at Blue Sky is a best-in-class example of how to ground your wellness approach in the land and unique story of your property. Even hotels in an urban setting or those tailored to a business traveler can find authentic ways to integrate wellness into their guest experience. If sleep and living authentically are Molly’s tips for where to start, hotels can start there, too. A big thanks to Molly Craig for her time and transparency. When my partner and I visit later this year, I’ll be sure to publish a follow-up story on our experience and what their connected approach to wellness is like, first-hand.

Interested in creating a wellness approach that is rooted in your unique brand identity? Reach out!

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